Carlsberg Wants to Strengthen Its Polish Brand Okocim

Posted January 19th, 2010 in Business news by Ela Pawełek-Lubera

Denmark-based brewing group Carlsberg wants to rebuild its Polish brand Okocim and increase its Polish beer market share to over 3% from the current 1.9% in 2-3 years, the daily Puls Biznesu writes.

Okocim is a long-established brand in Poland, with an 8% market share in mid-90s, Carlsberg Poland’s deputy marketing executive Piotr Checielewski reminded.

Source: www.warsawvoice.pl

This entry was posted on Tuesday, January 19th, 2010 at 13:29 and is filed under Business news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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