You might be tempted to test your software on your customers. Build a mobile app, or a SaaS portal, put “version 1.0″ label on an alpha build and just gather feedback from thousands of users.
You’d better not! The backlash will drown your newly-born baby. Small and large companies make this error time and time again. The result: failing startups, irrecoverable PR failures for big boys. The remedy?