Poles eating less meat
Posted February 8th, 2010 in Business news by Ela Pawełek-LuberaFarmers are alarmed at Poles declining consumption of beef, pork and chicken and plan a pro-meat campaign.
In 1990’s an average Pole ate 50 kg of pork and 20 kg of beef a year. Nowadays, Poles eat on average 40 kg of pork, less than 4 kg of beef and 40 kg of poultry. It is less than in other European countries, where average pork consumption amounts to 44 kg and beef consumption to 19 kg a year.
“Poles were made believe that meat is unhealthy and it makes them fat. There is a lot of negative campaigning about meat in Poland,” says Piotr Ziemann from the Meat Producers’ Association, which has launched a campaign under the slogan “Meat makes you stronger”.
The first pro-meat campaign in Poland, which will kick off in the autumn, will include TV and radio commercials, press and Internet ads and dozens of promotional events. Its cost is estimated at six million Euro and it will be partly covered from the EU funds. The campaign will last three years and several sports celebrities will take part in it.
Vegetarians, however, are outraged. “The aim of the campaign is to boost meat consumption so that meat producers can have higher profits. Eating fruit and vegetables is healthy while eating meat causes heart failures, cancer and raises cholesterol. Pro-meat campaign is unethical,” says Cezary Wyszynski from Viva! Foundation, which promotes vegetarianism and protecting animal rights.
Source: www.thenews.pl
