Hilton Hotels Corporation has announced plans to open 11 or more hotels in Poland, in addition to the newly launched Hilton Warsaw Hotel and Convention Center. The plan is part of HHC’s intention to accelerate its brand expansion globally and add 1,000 hotels to its portfolio outside of North America within the next 10 years. Speaking at the official opening of the Hilton Warsaw Hotel and Convention Center April 27, the president of Hilton Hotels Europe, Wolfgang Neumann, said, “We see great prospects for Poland and over the medium five-year term we have set our sights on signing 11 new hotels over the next five years, the majority of which will be the mid-market Hilton Garden brand. Further down the track, we will pursue the expansion in this country of the economy Hampton by Hilton brand.” Neumann said the company was looking at cities such as Cracow, Wrocław, Łódź, Poznań, Gdańsk, Katowice, Rzeszów and Szczecin, as well as Warsaw. The Hilton Warsaw Hotel and Convention Center is on track to bring 15 million euros of new business to Warsaw over the next two years through its meetings and events business, according to the hotel’s general manager, Bert Fol. The hotel has confirmed 15 international congresses for 2007, bringing an additional 10,000 in-house guests to Warsaw, and it aims to secure at least 30 more functions for 2008. HHC plans to grow internationally by adding another 1,000 hotels in international markets in the next 10 years. The company will focus on markets where Hilton has an existing strong presence or where there is the greatest growth potential. In Europe, Spain, Italy, Germany, Russia and Britain have been identified as strategic growth markets, although the company will continue to explore and develop other markets such as Poland, Turkey and the Commonwealth of Independent States.
Source : www.warsawvoice.pl