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Yell: All-in-one social media manager for business

Reputation Manager allows Yell’s customers to manage their online reputation, reviews, and profile from a singular location. It tracks and reports on various social media platforms and sites - all powered through the Cloud.

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Business Benefits

The final product offers Yell’s customers a single place to manage their online reputation, as well as access reviews and profiles across the internet. Merchants can now be notified of any new reviews or mentions, ensuring they are always up-to-date, without having to manually check social media networks themselves.

  • Business owners now have a single source to track social media engagement and reviews
  • Furthermore, the service notifies them of updates, removing the need for manual monitoring
  • Alongside Yell’s existing digital services, Reputation Manager greatly improves the company’s competitive edge and value for clients
  • The product also addresses a key area for merchants - social media - supporting Yell’s existing advertising services
  • Business Need

    As part of their continued digital journey away from paper-based media, Yell’s idea for Reputation Manager was to offer its customers a comprehensive solution alongside its digital advertising services, as well as enable greater social media engagement for business owners.

    Since the company had already begun working with a business citation management tool, the next steps were to develop this further, building a comprehensive service that kept businesses up-to-date.

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    Companies have been using Yell for over 50 years – Reputation Manager is our way of helping them to embrace a digital business landscape. We’re very pleased with the technology underneath our solution. It’s based on a leading business citation management tool. With it, our clients can rest easy when it comes to how people discuss their business online.

    Leo Perrotta, Head of Tech Delivery - Digital, ERP, BI, R&D, Yell

    Project Details

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    Solutions

    AWS Cloud, Infrastructure as Code, AWS Serverless, Spring Framework, Test Automation, Business Citation Management

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    Technologies

    Java, Selenide, Cucumber, RestAssured, yFrame (Yell’s frontend framework), AWS EC2, SQS, Elastic Beanstalk, API Gateway, Spring Boot, Freemarker

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    Tools

    JIRA, Redmine, Confluence, AWS CLI, IntelliJ IDEA, Jenkins, Gradle, Maven, GIT

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    Team

    1 BA, 5 QA, 8 Java Developers, 3 Frontend Developers, 1 UX Designer

    About the Client

    Operating in the online marketing space, as of December 2018, Yell has created over 54,000 websites and managed 20,000 PPC (Pay-Per-Click) campaigns for customers in the United Kingdom. The company has been actively engaging with digital services, helping companies to advertise and promote their businesses and manage their reputations and succeed online. The digital journey continues with exciting, new and improved offerings continuously being released.

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