Until last year, business pivoting was mainly associated with new ventures. It seems natural for startups to pivot their business when it’s not doing as well as expected. There might be various reasons for early on failures, for example, an incorrectly identified customer group, but currently, due to COVID-19 and subsequent limitations, even well-established companies have problems to run their business as usual – every day brings the risk of huge revenue losses and bankruptcy. Pivoting may be an answer to this issue.
Amid the COVID-19 pandemic, travel bans have been issued and meetings of all kinds cancelled... If you’re in a business where client-facing workshops are an integral part of your work (like us) then this hits home particularly hard. Questions might come to mind like: how do I keep my colleagues’ attention? How can I run this meeting as effectively as possible?