As HubSpot defines it, Customer Experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer's journey. It results in their view of your brand and impacts factors related to your bottom line – including revenue. So, in short, Customer Experience has a vital impact on your entire business. And since CX is such a complex (and important!) area, analyzing it from the perspective of your products isn’t easy. So, in this blog entry, we’re going to show you how you can identify it's pain points.