Blog All Machine Learning Business Analysis Consultancy Artificial Intelligence DevOps Data science Cloud Software Development Quality Assurance Design News Events Innovation Lab Prototype Prototyping Why 95% of New Products Fail (and Why Prototyping Is Your Lifeline) Launching something new – especially when it’s innovative – naturally bears a risk of failure. Although the reasons for an offering’s lack of success are often complex, there are overarching themes that link the failure of new products. Luckily, there's a way to avoid all of these traps. In this article, we'll show you why prototyping is so important and why you should never start developing a big software solution without the right preparations. Popular posts Why 95% of New Products Fail (and Why Prototyping Is Your Lifeline) 1