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Prototype
Prototyping

Why 95% of New Products Fail (and Why Prototyping Is Your Lifeline)

Launching something new – especially when it’s innovative – naturally bears a risk of failure. Although the reasons for an offering’s lack of success are often complex, there are overarching themes that link the failure of new products. Luckily, there's a way to avoid all of these traps. In this article, we'll show you why prototyping is so important and why you should never start developing a big software solution without the right preparations.
February 3, 2021,
Andrzej Rygol

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Why 95% of New Products Fail (and Why Prototyping Is Your Lifeline)
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