Although watching B-movies may be a lot of fun (who didn’t enjoy The Room!), low-quality products and services are often a pain. From the business perspective, they’re usually destined to fail. So why do so many companies develop poor software and expect it to succeed? In this blog entry, we’re going to explore the philosophy of Software Craftsmanship. Is quality really that important for digital solutions? Which industries are especially vulnerable and can lose a lot from poorly developed technology? Read on to find out!