While the UX designer is still a relatively new profession, the UX writer is even newer. Yet, although its history is short, writing UX copy is by no means a niche job. In 2019, the team of UX writers at Booking.com grew from 20 to 60 people, and Google was hiring at least 100 UX writing contractors; moreover, many fortune 500 companies were hiring UX writers on senior positions. Currently, even smaller brands often employ at least one UX writer. In this blog post, we’re going to explain why you should too.
Although watching B-movies may be a lot of fun (who didn’t enjoy The Room!), low-quality products and services are often a pain. From the business perspective, they’re usually destined to fail. So why do so many companies develop poor software and expect it to succeed? In this blog entry, we’re going to explore the philosophy of Software Craftsmanship. Is quality really that important for digital solutions? Which industries are especially vulnerable and can lose a lot from poorly developed technology? Read on to find out!