Blog All Machine Learning Business Analysis Consultancy Artificial Intelligence DevOps Solutions Architect Delivery Manager Rozwój w PGS Data science Cloud Software Development Quality Assurance Design News Events microcopy UX design UX writing UX Writing – Why You Should Define Your Product’s Tone of Voice (And How) If you’re interested in design – or are an avid technology user – you surely know multiple brands that excel at communicating with users within their products. One of the finest examples is Slack. The corporate communicator is known for its hilariously absurd wit and positive messaging. Often, after stumbling… Customer Experience CX UX design 9 Techniques To Identify the Pain Points of Your Customer Experience As HubSpot defines it, Customer Experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer's journey. It results in their view of your brand and impacts factors related to your bottom line – including revenue. So, in short, Customer Experience has a vital impact on your entire business. And since CX is such a complex (and important!) area, analyzing it from the perspective of your products isn’t easy. So, in this blog entry, we’re going to show you how you can identify it's pain points. UX design UX writing What is UX Writing? (And Why You Should Invest In It) While the UX designer is still a relatively new profession, the UX writer is even newer. Yet, although its history is short, writing UX copy is by no means a niche job. In 2019, the team of UX writers at Booking.com grew from 20 to 60 people, and Google was hiring at least 100 UX writing contractors; moreover, many fortune 500 companies were hiring UX writers on senior positions. Currently, even smaller brands often employ at least one UX writer. In this blog post, we’re going to explain why you should too. branding product design User Experience UX UX design 7 Tips to Improve Your User Experience Netflix. Zalando. Apple. What do these businesses have in common? They all design their products with a laser focus on their customers – and they’re practically living off that great user experience. Their seamless products never cease to delight. And you’re probably wondering: “How can my business get there too”?… Popular posts UX Writing – Why You Should Define Your Product’s Tone of Voice (And How) 9 Techniques To Identify the Pain Points of Your Customer Experience What is UX Writing? (And Why You Should Invest In It) 7 Tips to Improve Your User Experience 1