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UX design
UX writing

UX Writing – Why You Should Define Your Product’s Tone of Voice (And How)

Some products excel at communicating with users. One of the finest examples is Slack. The corporate communicator is known for its hilariously absurd wit. After stumbling upon such a well-written microcopy, decision-makers sometimes feel the urge to add similarly impressive UX writing to their own solutions. So, they start by…
September 23, 2021,
Kevin Dabrowski
Customer Experience
CX
UX design

9 Techniques To Identify the Pain Points of Your Customer Experience

As HubSpot defines it, Customer Experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer's journey. It results in their view of your brand and impacts factors related to your bottom line – including revenue. So, in short, Customer Experience has a vital impact on your entire business. And since CX is such a complex (and important!) area, analyzing it from the perspective of your products isn’t easy. So, in this blog entry, we’re going to show you how you can identify it's pain points.
January 20, 2021,
Joanna Balicka-Strzelec
UX design
UX writing

What is UX Writing? (And Why You Should Invest In It)

While the UX designer is still a relatively new profession, the UX writer is even newer. Yet, although its history is short, writing UX copy is by no means a niche job. In 2019, the team of UX writers at Booking.com grew from 20 to 60 people, and Google was hiring at least 100 UX writing contractors; moreover, many fortune 500 companies were hiring UX writers on senior positions. Currently, even smaller brands often employ at least one UX writer. In this blog post, we’re going to explain why you should too.
January 13, 2021,
Kevin Dabrowski
branding
product design
User Experience
UX
UX design

7 Tips to Improve Your User Experience

Netflix. Zalando. Apple. What do these businesses have in common? They all design their products with a laser focus on their customers – and they’re practically living off that great user experience. Their seamless products never cease to delight. And you’re probably wondering: “How can my business get there too”?…
December 23, 2020,
Marta Michałowska

Popular posts

UX Writing – Why You Should Define Your Product’s Tone of Voice (And How)
9 Techniques To Identify the Pain Points of Your Customer Experience
What is UX Writing? (And Why You Should Invest In It)
7 Tips to Improve Your User Experience
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